Pheromones-The 20/20 Experiment
Perhaps the most famous sociological research to determine the effectiveness of pheromones with human sexual attraction had been performed by ABC's primetime information program-20/20. Identical twins, a speed dating session, and pheromones were used to test the legitimacy of the claims made by various fragrance firms.
Set of single female twins (Sarah and Bridget) and a set of accessible men twin babies (Dave and Paul) were all told individually that they were going to go to a speed relationship session and have an advantage over all the other participants-the use of human pheromones. Sarah and Dave were given the actual pheromones prior to the dating treatment while Paul as well as Bridget were given a placebo.
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- Each of the four participants engaged in ten five-minute dates along with members of the opposite sex.
- The twins had been in the same way dressed and therefore should have had similar results.
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The twins who were given pheromones prior to the rate dating session-Sarah and Dave had significantly higher responses from the other unknowing participants than Bridget and Paul. Nine out of ten men wanted to |notice] Sarah again as opposed to only five men wanting to see her twin sister Bridget. Dave received 10 positive responses compared to his brother Paul's success rate of six women.
- These results confirm that using pheromones in this party did indeed give the edge to two of the lucky identical twins.
- Stories will often be told of customers who report more touch through a man or woman, eye contact, and being generally noticed when wearing phe